Lifestyle & Trends - Business & Career

Using social media to ramp up for Small Business Saturday

Big retailers have traditionally been the businesses to see the biggest boost on Black Friday, and Cyber Monday helps online merchants. If you're a small-business owner, you now have a day when consumers are thinking about you - Nov. 26 is Small Business Saturday - and smart use of social media can help you make the most of it.

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Don't let your money manage you

As the United States, one of the world's wealthiest countries, struggles with debt and a still-uncertain economy, Americans are closely watching the steps our leaders are taking to address long-term fiscal problems. The state of our nation's economy has also caused many individuals to re-examine their own personal finances and money management plans.

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How SEO brings ROI to business websites

Many people doubt search-engine optimization, or "SEO" for short. Some have a bad impression of it from watching the TV show "The Good Wife" or reading about the "dirty tricks" of a certain department store in The New York Times. They say it's nothing more than "black- hat" tactics that can get you in trouble with Google. These people want to cut back their marketing spending in a slow and uncertain economy. Some of this thinking may even be correct.

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Five practices that help small businesses avoid hiring mistakes

The majority of small business owners go into business because they're passionate about their field, or about making money in general. One aspect to growing a business entrepreneurs often find challenging is hiring the right staff members to suit their goals.

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Master's degrees help educators navigate changing roles

Education is the second largest industry in the United States, and nearly everyone is impacted by its professionals in some way. Unfortunately, budget cuts have forced many states to cut faculty size and increase classroom size in K-12 schools. These changes have put educators under increased pressure to meet new demands while also staying abreast of evolving industry trends and regulations.

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