Lifestyle & Trends - Business & Career

Productivity-boosting improvements for your home office

With more Americans working from home, creating an inviting, inspiring office space is more important than ever. Simple improvements will enhance its appeal - and your productivity.

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Tips for small-business owners making banking choices

From figuring out where to open up a new shop so that it gets great foot traffic to choosing the right employees, all a small business owner's decisions are important for the health of their business.

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Businesses capture additional opportunities with frozen yogurt

There's nothing like a cool, refreshing and healthy treat to chase away the summer heat or the winter dreariness, no matter if you're 80 or 8. And it's rare for a person to turn down a delicious snack when celebrating a birthday. Frozen yogurt is a popular treat for all ages and celebrations in life, which could explain why businesses offering it reported significant growth over the past five years.

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Give your small business a social facelift

Small businesses that adopt online marketing strategies see significant business benefits, ranging from improved campaign performance to higher return on investment (ROI), according to a recent study conducted by Forrester. However, small businesses are likely still favoring newspaper advertising and direct mail, which are time-intensive and costly.

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Select the right insurance for your home-based business

Home-based businesses are booming. About 36.6 million businesses operate from U.S. households, according to the Home Based Business Institute. And the Small Business Administration notes that 53 percent of all small businesses located in the U.S. are home-based, with those numbers expected to grow substantially in the near future. But before you start planning your home-based bakery, personal training studio or computer repair venture, there's one important thing to think about: the right insurance to protect your at-home enterprise.

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Lifestyle Trends